We have now implemented a setting that lets stores show not only that the title may be out of stock, but that it is on order and available to purchase. Quantities can also be included. Additionally, if an item is out of stock and not on order, customers can also order the item. If stores prefer NOT to allow this kind of ordering then the ‘Notify Me’ setting can be applied.
These extraordinary times require bookshops to operate in a remarkably different way.
Life in a time of Covid is forcing shops to reinvent the way they sell books and many are having surprising success at doing this.
Between 2009 and 2015 the number of independent bookstores across the USA grew by 35%, from 1,651 stores to 2,227. So, how did they do it? Associate Professor at the Harvard Business School, Ryan Raffaelli, puts this down to booksellers ability to reinvent and redefine the bookstore.