Tips for improving Bookstore Ecommerce SEO Rankings
For most Ecommerce websites, including online bookstores, SEO or search engine optimisation is the best way to rank higher in Google’s search results. When compared to other marketing strategies, SEO provides a higher ROI, yet most online bookstores do not pay much attention to search engine optimisation.
Most stores prefer paid advertisements and social media marketing which are beneficial but require a lot of investment. Advertisement costs are rapidly on the rise, and with Ecommerce SEO, you need to put in effort initially, but once your bookstore ranks, web traffic and sales get a boost.
In addition, invest in a reliable bookstore inventory software for better management of your book stocks, sales, revenue, etc.
Let’s discuss the best Ecommerce SEO tactics to help transform your bookstore and rank higher in search engine result pages.
On Page SEO
Through on-page SEO, you must ensure that you use the right keywords in the right place. This allows Google to understand what the webpage is about. Your strategy for on-page SEO should include the following factors.
For your bookstore’s Ecommerce SEO strategy, the first and most important part is keyword research. Avoid targeted keywords which are very difficult to rank, or keywords that don’t generate traffic.
Before finalising a keyword, you should have data like keyword difficulty, buyer intent, and search volume. Make a keyword matrix with relevant phrases in a spreadsheet and determine the best ones to use.
Amazon is a great place for keyword research, especially for a bookstore. People usually search Amazon to make a purchase, and you can find keywords with high buyer intent here.
Another nice way to search for keywords is to visit your competitors’ websites and get ideas for your keywords. Using genuine SEO tools like Ahrefs can also help.
Category and Product Pages
For your online bookstore, the category and product pages are vital to rank because when visitors see these pages in Google search results, they can access all your books and other products. To create better product pages, you should use a bookstore inventory management system so that you know which books are in stock and which are not.
For proper optimisation of these pages-
- Put the target keyword in the URL of these pages. It is great for websites operating in a competitive niche.
- Add the keyword in the H1 or page title tag. The keyword should be really close to the start of the page.
- Before the product description, write an introduction and try to include the target keyword 2-3 times.
- Use the keyword in the meta title, meta description, and image alt texts.
With quality content, it gets easier for your bookstore to build backlinks and rank for keywords. Through the category and product pages, you can target a few keywords only, and content helps rank for many more relevant keywords.
Just like an inventory system for bookstores makes stock management easier, with more content, you can build more links, and this improves the domain authority of your website.
SEO is not exclusive to keywords and involves some technical aspects as well. During an Ecommerce SEO audit, you should review these aspects of your website-
The site’s structure includes navigation, category, and product pages. The structure should lead potential customers to your best content with a minimum number of clicks. The website should be easily scalable, and every page should be accessible within three clicks. The page URL and subdirectories must include relevant keywords.
Website speed is vital to rank your bookstore and offer a great user experience. Most online shoppers leave a website without purchasing anything if it is slow. Google PageSpeed Insights will help improve your website speed.
With internal linking, you can guide users from one category or product page to another easily. Internal linking creates an ecosystem of your web pages that boosts engagement and conversion.
Over 60% of Google searches were made on mobile phones in 2021. You should ensure that your bookstore is mobile-friendly as well as mobile-responsive.
Google puts a lot of emphasis on content and links when it comes to its SERP rankings. Backlinks from high domain authority websites can boost your rankings significantly.
- Search Google for relevant resource pages concerning your industry, books in your case. Building links with web pages, blogs, or other resources can boost your SERP rankings.
- Partner with famous influencers in your niche and place a link to your bookstore on their website.
- You can search for your competitors’ backlinks and try to get these links for your own bookstore.
- Another effective way to build links and rank higher is through guest posting. You can generate high-quality links both to and from your bookstore.
Track SEO Success
Measuring the effectiveness and success of your Ecommerce SEO strategy is a must. Here’s what you should do-
Track SERP Rankings
Use an SEO tool like Ahrefs for rank tracking and know whenever you gain or lose your bookstore’s SERP rankings. You can keep an eye on your competitors and check the overall search visibility of your bookstore.
Track Organic Traffic & Engagement
Google Analytics is a nice tool to track ranking improvements. You will know about changes in organic traffic and see landing pages where the traffic reaches. This information helps a lot in ranking for keywords.
If you run an online bookstore, there are multiple ways to boost traffic like email marketing, social media marketing, paid ads, etc. However, Ecommerce SEO is the most effective way to rank higher in SERP rankings and achieve organic search traffic.
In the above blog, we read about how Ecommerce SEO can help transform your bookstore and receive the traffic you want. The right SEO tactics will lead to more customers and higher revenue in a short time.
Also, to run your bookstore efficiently and manage book stocks, sales, delivery, returns, etc., in the best possible way, invest in a Bookstore POS & Inventory System.
If you follow the above-discussed strategy, no one can stop your bookstore from succeeding.